This has to be my favorite industry education engagement initiative/investment in the future of our country's youth so far, probably because it is from the ad industry. The competition No Right Brain Left Behind calls upon members of the industry to learn about and propose a solution for education...
No Right Brain Left Behind is a speed innovation challenge, calling on the creative industries to concept ideas that can help the creativity crisis happening in U.S. schools today.
In collaboration with Social Media Week 2011, teams from creative industries will have 5 days to concept ideas. On the last day of the week, ideas will be submitted virtually to this site, and an expert panel will pick 3 winning ideas that are to be featured by our media partners. The best ideas are to be piloted in 2011 and 2012.
Research shows that the creativity of America's children, specifically those between the ages of five and 12, is declining. Just to clarify: this doesn't mean that our kiddos are showing reduced skillz with crayonz, it means their ability to solve problems without predefined answers is fading out.
It would be nice to correlate this decline in creativity with a decline in overall intelligence, indicating some nasty flaw in the education system. However, the same kids with decreasing creativity scores are delivering increasing IQ scores, which is considered by many as a fair indicator of schools' health. via DesignTaxi
It would be nice to correlate this decline in creativity with a decline in overall intelligence, indicating some nasty flaw in the education system. However, the same kids with decreasing creativity scores are delivering increasing IQ scores, which is considered by many as a fair indicator of schools' health. via DesignTaxi
Just one of the good ideas submitted... No Right Brain Left Behind: PROJECT CLASS CLOUD from Conifer Research on Vimeo.
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